After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.Īs Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Meta Descriptions – Meta Descriptions are the small blurbs that appear underneath your website on the SERP that includesa sneak peak of what readers will see on the page iteself. It is designed to provide users with a summary of the content on your page so that they know if the page will answer their question, get them to the product they want, or provide the information they are looking for.Just make sure the title you choose is actually relevant to what’s on the page. In fact, it provides you with another opportunity to reword search phrases for even better search performance. The SEO Title doesn’t need to perfectly match the actual title you chose for a blog or web page. They immediately signal to searchers what your page is about. Title Tags – Title Tags, also known as SEO Titles, appear above the link to your website on the SERP.Here’s a quick rundown of what exactly title tags and meta descriptions are, and when you and your customers see them: You’ve seen then plenty of times if you’ve ever used a search engine, but you may not have known them by their formal names. How do you set up title tags and meta descriptions? We’ll show you in this quick tutorial video! With Technology Therapy Group, for example, we want to show up in the results when people search for “digital marketing for small businesses” or “how to get started with digital advertising” or “marketing help.” So, it’s important that we use those phrases on our web pages and in the title tags and meta descriptions we set for those pages. To mount a successful SEO strategy, you need to anticipate what your customers might be searching for and the words or phrases they’ll use to do it. It’s a way of leveraging consumer behavior to bring your business into the limelight. Search engine optimization is the operation of boosting your website pages and blog posts to increase the amount of free, organic traffic you receive from various search engines such as Google, Bing, and Yahoo. It’s a buzzword you’ve probably heard 1000 times before, but what does SEO mean? SEO stands for search engine optimization.
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